Coopers unveils new beer

Adelaide brewer Coopers has added a mid-strength lager to its range due to demand from drinkers wanting lower alcohol beers.

Nov 03, 2022, updated Nov 03, 2022
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Coopers today said it was releasing its Dry 3.5 following taste tests interstate.

“A limited run of Coopers Dry 3.5 in 375ml cans was trialled over six months, becoming one of the top mid-strength brands sold in NSW independent retailers and a top 10 brand at several mining sites in Western Australia,” it said.

“Based on the strong response, the lager has now been added to the brewery’s portfolio.”

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The brewer said the new beer shared the low carb, low calorie, filtered characteristics of its Coopers Dry beer, but with less alcohol.

“We’ve seen significant growth in this beer category around the country and it was time to offer Australian drinkers a new high-quality option to satisfy their thirst for mid-strength lagers,” Coopers national marketing manager Kate Dowd said.

“In independent retailers, mid-strength now accounts for more than 30 per cent of beer volume.”

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