Randall wine empire’s Riverland move focused on China

South Australian wine baron Warren Randall has made a string of acquisitions aimed at fuelling his booming Chinese sales, with the latest purchase his first vineyard in Australia’s largest grape-growing region.

Jan 14, 2020, updated Mar 30, 2020
Randall Wine Group executive chairman Warren Randall says his company has the largest private holdings of 'luxury' vineyards in South Australia. Photo: Ben Macmahon

Randall Wine Group executive chairman Warren Randall says his company has the largest private holdings of 'luxury' vineyards in South Australia. Photo: Ben Macmahon

The Randall Wine Group, which owns the Seppeltsfield winery in the Barossa, has acquired a 310-hectare property in the Riverland, which includes 86ha under vine. The company plans to soon plant additional vineyards on the site.

The purchase takes the Randall Wine Group’s holdings to more than 3300ha in South Australia, which it says makes it “the largest private, luxury vineyard holder” in Australia’s leading wine state.

Last year RWG announced 760ha of new purchases in Barossa, 140ha in McLaren Vale and further vineyard acquisitions in Langhorne Creek and Currency Creek. RWG also owns vineyards in the Coonawarra, Clare Valley and Eden Valley regions of South Australia.

The 60-year-old Glen Devlin vineyard in the Riverland is approximately 10km upstream from Waikerie and, like most of RWG’s holdings, is principally planted to the red varieties Shiraz and Cabernet Sauvignon.

The Riverland is the nation’s largest grape-producing region, contributing about a quarter of Australia’s annual crush.

RWG’s aggressive vineyard buy-up is targeted at boosting supply to the booming Chinese market. Its flagship winery Seppeltsfield also opened a wine chateau in China in 2017 in a joint venture with Minquan Jiuding Wine Company Ltd. It is the first Chinese chateau to have a part ownership stake by an Australian winemaker.

RWG executive chairman and proprietor Warren Randall said the Riverland vineyard was acquired to supply the “One Pound Per Acre” brand, one of the fastest-growing Australian wine brands in China, with a distribution agreement servicing 12,000 fine wine retailers initially, with the potential to grow to 140,000 across the next five years.

He said it was the first time the company had invested in South Australia’s Riverland and the first time it had bought a vineyard to supply a specific brand.

“All other acquisitions over the last 27 years have been to supply luxury bulk wine supply contracts,” he said.

Randall began his wine career as a cellar hand in the late 1970s before becoming Australia’s leading sparkling winemaker in the 1980s. He teamed up with two partners to buy his first winery – Tinlins in McLaren Vale – in 1994 and purchased his first 50 per cent stake in Seppeltsfield in 2008.

But it is in the past five years that RWG’s growth has spiked, driven by the Chinese wine boom.

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In the 12 months to June 2019, Australian wine exports to China (including Hong Kong and Macau) reached a financial year record, increasing 7 per cent in value to $1.2 billion.

Randall Wine Group’s flagship Seppeltsfield winery in the Barossa Valley. Photo: Dragan Radocaj Photography

Australia last year also overtook France to become the number one imported wine category in mainland China by value.

And Randall doesn’t see any slowdown in the boom happening anytime soon.

He told the Australian Wine Industry Technical Conference in Adelaide in July that continued growth in Australian volumes to China of 25 per cent a year would result in sales of 820 million litres a year by 2025 – outstripping Australia’s current exports to all countries.

“These numbers can be numbing but they must be comprehended to understand the magnitude of the market before us,” Randall told the conference.

“South Australia is extremely well placed to supply China because it produces 80 per cent of Australia’s premium wine. The challenge for Australia is we will not have enough wine to satisfy China’s thirst.”

The Lead South Australia

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