Treehouse Hotel to put down roots at Central Market

SH Hotels & Resorts has been signed up to open a Treehouse Hotel at the $400 million Market Square development at the Adelaide Central Market.

Aug 28, 2023, updated Aug 28, 2023
A render of the tower planned for the Market Square redevelopment. Photo: Supplied.

A render of the tower planned for the Market Square redevelopment. Photo: Supplied.

SH Hotels & Resorts opened its first Treehouse Hotel in London last November and the Adelaide project will be its first in Australia.

It is also opening TreeHouse Hotels in Manchester, California and Florida.

The company described the Treehouse Hotel brand as “carefree”, with “every detail imagined through the… optimistic lens of childhood and balanced with a distinctly modern sensibility”.

“With attentive service, locally inspired fun amenities, thoughtful programming and several food and beverage offerings, Treehouse Hotels are about playfulness and freedom,” it said.

Market Square developer ICD Property said Treehouse Hotels was chosen “following a competitive hotel operator campaign to ensure the most appropriate and complementary offering was selected for the Market Square precinct”.

It said SH Hotels & Resorts was a “sustainable hotel brand management company and affiliate of global private investment firm Starwood Capital Group”.

An artist’s render of the Central Market Arcade redevelopment from Victoria Square. Image: supplied.

The hotel will offer 248 guest rooms and suites, a restaurant and bar with outdoor seating, a street front café, more than 500 square metres of indoor and outdoor event space.

Work began on Market Square earlier this year, with Central Market Arcade demolished to make way for a 39-storey tower, new retail spaces, apartments, the hotel and a $10 million penthouse.

Adelaide City Council is contributing nearly $32 million towards the project, works on which were delayed due to obtaining planning approval for amendments to add another two storeys and 21 apartments.

Once complete, ICD will own and manage the central tower which also includes a 3000 square metre public terrace.

The bottom floors will be connected to the Central Market and will include a range of food, wine and homewares shops, as well as restaurants, cafés and bars.

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Development of Market Square will be delivered in stages with the expected completion of the commercial component in 2025, the retail area in 2026, and the residences across 2025 and into 2026.

Restaurant and retail areas in the redeveloped Central Market Arcade. Render: ICD Property

ICD deputy managing director Sal Quah said the collaboration with SH Hotels & Resorts would bring a “new level of innovative design to the heart of Adelaide”.

“Treehouse Hotel will create a one-of-a-kind hotel experience for Adelaide that blends seamlessly with the lively atmosphere of Market Square,” Quah said.

“Our strategic partnership with Treehouse Hotels reflects our shared commitment to providing an exceptional guest experience while minimising environmental impact.

“Treehouse Hotel seamlessly harmonises with the diverse offerings of Market Square, creating a dynamic and convenient experience – guests can enjoy easy access to a vibrant retail scene, ensuring that everything they need is within reach, while visitors to the precinct will be able to enjoy the hotel’s restaurant and bar.”

SH Hotels & Resorts CEO Raul Leal said Market Square was the “perfect setting” for the “original and upbeat” Treehouse Hotels brand to launch in Australia.

“We were drawn to the history and the energy of the Adelaide Central Market precinct and we are thrilled to be part of its exciting future. We believe this partnership will elevate both Market Square and the hospitality industry as a whole,” Leal said.

“Treehouse Hotel at Market Square will creatively capture the carefree comfort, freedom and nostalgia of childhood that appeals to all of us.”

Lord Mayor Jane Lomax-Smith said the project would “provide immense benefits to the city”.

“Market Square will generate local employment opportunities and long and short term accommodation to support the growth of the city,” she said.

“This new 248-room hotel will not only attract tourists from near and far but will also contribute to the economic vitality of the city, positioning Adelaide as the ultimate destination in Australia.”

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