New campaign puts spotlight on flood-affected producers

A new state government campaign encouraging the public to “Spend Your Support” aims to assist flood-affected communities facing an uncertain future as the Riverland braces for high river flow peaks.

Dec 08, 2022, updated Dec 08, 2022
High water flows at the Renmark foreshore in late November. Photo: Jason Katsaras

High water flows at the Renmark foreshore in late November. Photo: Jason Katsaras

The online campaign launched today connects shoppers with local traders from the region, allowing them to buy goods on the platform from over 50 businesses which have already signed up.

The marketplace, set to run until March allows shoppers to buy products, experiences or gift cards from the listed businesses, injecting vital funds into river communities in the midst of an historic flood event, with the first river peak due in days.

Premier Peter Malinauskas said communities along the swollen river need help from other South Australians.

“South Australians always rally around each other in times of need and right now River Murray communities need our support,” Malinauskas said.

“This Christmas will be tough for many businesses along the River and the Government is committed to helping them get through it and stay open in the new year.”

Malinauskas also said various supports for businesses continue to be available as part of the government’s $51.6 million initial financial assistance package.

The State Government’s new ‘Spend your Support’ campaign. Photo: Supplied

Minister for Trade Nick Champion said buying local products “will go a long way in supporting our flood-affected regions”.

“We brought Brand SA back and reversed the Liberals’ decision for good reason – we get behind South Australian businesses no matter the challenges faced,” he said.

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“I encourage shoppers to head online and spend their support.”

The new campaign comes as traders in the region feel the pinch from both a lack of visitation and growing concerns for community flood preparedness.

“While our business is okay and our cellar door is operating, the fact is that trade has dropped and we will still be impacted,” said 919 Wines director Jenny Semmler.

Rivergum Cruises owner Sandra Schober has been unable to operate her business at all since August.

“We will be out for many more months with the uncertainty of the flood levels so being part of this campaign is a great opportunity for us to spread the word about our business,” Schober said.

“We are offering cruise vouchers so that people can use them to come on board with us when we are back cruising.”

Shoppers can visit the “Spend Your Support” website here.

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