The decline of print media has been widely debated as the industry has faced increased prices, slumping ad sales, the loss of classified advertising and a drop in circulation. Although newspaper publishers compete online, online advertising revenue is far lower than traditional methods of publishing, as there is less advertising space available online.

The most recent ABC circulation figures for Australia’s newspapers show a continuing decline in print sales across the board. Figures show that digital subscriptions are also slowing down.

As part of the Hawke EU Centre for Mobilities, Migrations and Cultural Transformations Annual Lecture Series, Ralf Blomqvist will draw from his experience as senior advisor to several leading Nordic media companies to deliver a talk reflecting on recent developments in Northern Europe and depict a way forward for an industry that has almost lost touch with its customers.

Ralf Blomqvist is founding partner at Main Dialog, a Swedish management consultancy focusing on customer strategy and communications development. He co-authored the first Nordic book on Relationship Marketing (Relationsmarknadsföring) in 1993 and has written several other books on customer relationships.

He will be joined by panel members Misha Ketchell, Managing Editor of The Conversation and Tory Shepherd, Political Editor, The Advertiser.

Presented by the The Bob Hawke Prime Ministerial Centre and Hawke EU Centre for Mobilities, Migrations and Cultural Transformations in partnership with the Hawke Research Institute.

FREE Registration: Hawke EU Centre Annual Lecture After the Fall: Content, Context and Co-Creation After the Decline of Print Media
Wednesday 7 October 2015, 6.00pm – 7.15pm
Allan Scott Auditorium, University of South Australia, City West campus