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New trade and investment manager to promote SA industry in Germany

South Australia’s new trade office in Frankfurt, Germany will be led by investment manager Pallavi Mishra who will promote the state’s industries and exports.

Oct 16, 2023, updated Jan 30, 2024
Pallavi Mishra is the new trade and investment manager for South Australia in Frankfurt, Germany. Photo: Supplied.

Pallavi Mishra is the new trade and investment manager for South Australia in Frankfurt, Germany. Photo: Supplied.

The state government hopes the trade and investment manager’s presence in Germany’s financial hub will help South Australia establish stronger ties across Europe and take advantage of the opportunities arising out of a to-be-finalised Australia-European Union Free Trade Agreement.

Mishra is an experienced trade and investment manager and most recently worked on the Federation of Indian Chambers of Commerce and Industry (FICCI) in Berlin where she provided insights on emerging investment opportunities.

SA’s renewables will be championed particularly in Germany – Europe’s biggest player in the renewable hydrogen space.

According to the state government, Germany is South Australia’s 27th largest export market, with two-way trade presently worth more than $680 million. It is also the tenth largest source of foreign investment into SA, with almost $1.2 billion invested since 2003.

Mishra’s appointment comes as SA conducts a global search for the lead of the state’s new Washington DC trade office.

That US office will have a key focus on defence-related opportunities and strategic engagement stemming from the AUKUS agreement. It is also intended to accelerate investment into renewable energies, the space sector, and partnerships in tech and cyber security.

Mishra said she was “incredibly excited to be joining the Government of South Australia”.

“Having lived and worked in Germany for close to five years I believe I am well-positioned to help South Australia cement itself as an important partner to Germany and Europe,” Mishra said.

“There are plenty of opportunities for the state to succeed in the German market and I look forward to delivering for the Department and South Australia.”

Trade and investment Minister Nick Champion said formalising SA’s presence in Europe would “unlock additional opportunities for our state”.

“Pallavi brings a wealth of experience to the South Australian overseas network and will enable us to provide on-the-ground, expert advice and guidance to South Australian companies looking to work with European counterparts,” he said.

“Her role will also provide invaluable support for German companies interested in learning more about the State’s growth in hydrogen and critical technologies.

“South Australia’s ongoing trade and investment relationship will be further buoyed with the addition of the German office to support the Office of the Agent General in London.”

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